Spreading Awareness, Encouraging Action
Green In The IT World! Hi-tech companies are competing to become the greenest business. The computer maker Dell was one of the first to reach a key milestone in energy efficiency by offering goods that use less power under the EPA’s Energy Star standard. Dell also set a new record by recycling 46,000 tons of IT equipment from customers in 2007, a 20% increase from 2006. By turning green, Dell saves roughly $2 million a year. HP has also announced eco-friendly endeavors, focusing on reducing the carbon footprint of its data centers by 75%, increasing energy efficiency in its products and developing open tools for measuring the amount of energy used in the manufacturing process. Since 2005, Dell’s client desktop systems have helped customers save more than $2.5 billion and avoid approximately 24 million tons of CO2. Dell further aims to make its desktops and laptops 25% more energy-efficient by 2010. Intel, the world’s top chipmaker is another company aiming for green supremacy. It plans to buy more than 1.3 billion kWh a year of renewable energy certificates, making it the single largest corporate buyer of green power in the US. Another company, IBM, has announced new energy-efficient technologies and services to help businesses make savings and cut energy consumption by half. In the end, the green race is good for consumers and the environment. However, there still is a long way to go. Source: Green Is The New Gold In The IT World, by Maggie Shiels, BBC News.com, 12 June 2008.
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